A Brand Identity for Empowering Athletes and Inspiring Hope.

As a designer, I had the privilege of shaping the visual identity for Huddle for Hope, a faith-driven community empowering athletes to live boldly for Christ both on and off the field. Founded in 2022 by Pastor Greg Hendricks and Christina Hovestadt, what began as a Super Bowl event has evolved into a movement at the intersection of sports and faith. The brand identity reflects their mission to foster authentic relationships and equip athletes to integrate faith into competition. Through bold visuals, meaningful design elements, and a cohesive digital presence, the identity captures the essence of Huddle for Hope's commitment to inspiring hope, purpose, and excellence while uniting athletes and their communities in a kingdom-centered legacy.

A Beacon of Hope & Purpose

The Huddle for Hope logo was designed to embody the core values of connection, faith, and empowerment. The bold "H" mark features a custom design that incorporates negative space to form a chain, symbolizing unity and strength within the community. This thoughtful design represents the bond between athletes, their faith, and the greater mission of the organization. Paired with modern typography, the logo creates a versatile and impactful identity that seamlessly integrates across digital and print platforms, serving as a beacon of hope and purpose for the Huddle for Hope movement.

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