Elevating the Author's Digital Presence
This project was centered around creating a website for an up-and-coming author to launch her new book, "The Way of Becoming." My role involved crafting strategic content that aligned with the author's vision and brand, ensuring that every piece of the site helped guide users toward meaningful actions. Through creative problem-solving and a deep understanding of the author’s mission, I was able to develop clear and compelling content that seamlessly guided visitors through the user experience.
From the homepage to individual service pages, I designed CTAs that encouraged visitors to explore offerings like the author’s book, free chapters, soul care services, and speaking engagements. The website’s layout was not only visually appealing but structured to make the content digestible and accessible for readers seeking healing, spiritual growth, or connection with the author’s message. By maintaining clarity in the messaging and utilizing strategic placement of CTAs, I supported the author in reaching her audience effectively while enhancing the overall user experience.
“I had the pleasure of working on several design projects - for my book and website- with Samantha Frolich, and I can confidently say she is an exceptional graphics artist and web designer.
From the start, Samantha was easy to communicate with, listening carefully to my ideas and providing thoughtful, innovative solutions that perfectly aligned with my vision. Her creativity knows no bounds, and the end result of her work was not only visually stunning but also functional and user-friendly.
She is incredibly professional, efficient, adaptable, always ready to make adjustments as needed while maintaining the highest standards of quality. Samantha consistently delivers elegant, polished work that exceeds expectations, and I couldn’t recommend her more highly.”
—KERRY HASENBALG, Author of The Way of Becoming, CEO of The Becoming Foundation, Co-Founder of The Becoming Academy
Ready to elevate your project and make a lasting impact?
Let's create something unforgettable together.